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Official Media Kit & Partner Services Guide
Edition 2026 / 2027
Sole Proprietorship DE VITA FRANCESCO - VAT No. 05728190652
Copyright © 2018 - 2026 De Vita Francesco. All rights reserved.
1. VISION & EDITORIAL POSITIONING
The Magic Compass is an independent editorial platform dedicated to slow tourism, culture, signature gastronomy, and the promotion of Italy’s villages and finest excellences.
Unlike traditional advertising portals or automatic aggregators, our approach is based on Destination Storytelling: we select and tell only authentic realities, placing them within curated itineraries, interactive maps, and downloadable pocket guides.
"We don’t sell ad space: we accredit the best local realities and connect them with profiled travelers with high spending power."
2. AUDIENCE AND PORTAL METRICS
Our readers are not looking for mass tourism, but quality experiences, charming stays and cuisine rooted in tradition.
Data and Reach
45,000+ Monthly Unique Readers on the web portal.
8,500+ Subscribers to the weekly Newsletter (average Open Rate: 42%).
12,000+ Total downloads of the PDF Guides and Local Routes.
15,000+ Social Community (Instagram and Facebook).
Traveler Profile
Average age: 28 – 55 years.
Target: Couples, outdoor tourism lovers, food & wine travelers, art and culture lovers.
Geography: Italy (65% North and Central Italy, 25% South and Islands), DACH / Europe (10%).
Spending power: Mid-to-high.
